Introduced at Basel 2008, the new Rolex Cosmograph Daytona “Everose” features a new gold alloy that Rolex calls “Everose”. Everose was created in-house by mixing 18k gold, copper and a touch of platinum. The result, Rolex says, “is the perfect blended color of gold that will remain pink for ever”. Watch Rolex Video
Retail $30,000
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