If you sell on eBay, you may have found yourself wondering just how your competition is selling more products than you. You sell a “like” product in the same category and just can’t seem to figure out how you’re losing sales to a competitor.
In many cases, eBay sellers will scan the feedback of their competitors to learn who’s buying from them. They will review the final closing price (achieved on specific products) and may find that their valued (established) customer base is now buying from their competitor.
No doubt, it’s a pretty hard pill to swallow when you find that your competitor’s feedback is riddled with feedback from (what you thought) were your loyal customers. You’re doing everything right. Your prices are competitive and your product offerings are right in line with that of your competitor.
What are you doing wrong?
You may have changed the end times of your listings slightly. Maybe, your competitor has undercut your sales by way of simply lowering their starting price or is closing their items before yours. While we can look at all the variables and basically take a guess as to what’s going wrong, we need to review “real” numbers in order to truly analyze what the competition is doing to grab market share.
Yes, you can scan your competitor’s feedback daily and put all of the information into an Excel spreadsheet and crunch the numbers. However, you can do something else to find “real” information about your competitor. In fact, you can track their sales each and every day. You can put your hands on “real” data that will show you what times their listings start, end and the final sales price. This information can be had at www.TeraPeak.com and it’s the most useful analytical tool available on the net.
TeraPeak is simple to use. Sign-up for a ten day free trial and you’ll be able to review your competitor’s final sales numbers day by day, week by week or month by month. In fact, you can run your competitor’s sales reports for up to a ninety day period. The only criticism we have concerning TeraPeak is that they don’t go back one full year (or more) in providing extended data.
What TeraPeak provides is a window inside your eBay competitor’s gross sales. You can view what type of listing promotions your competitor is using including sale duration, day of week, time of sale and categories. It is truly a wonderful tool for anyone who’s serious about their eBay business model. What we really like about TeraPeak is the ability to review a competitor’s sell-through percentage and average closing price on their listings.
TeraPeak offer a ten-day free trial. If nothing else, sign up for ten days and take a test drive of your competitor’s sales reports.
Tags: competitor, ebay sales, ebay sellers
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