As demand drops, De Beers looks beyond sightholders
Friday, January 30th, 2009![]()
Selling rough to non-sightholder companies is one of the strategies De Beers is exploring as demand for rough falls, Diamond Trading Co. Varda Shine said at a meeting in London earlier this week. London–Selling rough to companies that are not sightholders and continuing to market the enduring value of diamonds are just two of the strategies De Beers is employing to weather the economic crisis.At the Diamond Trading Co.’s (DTC) annual Client Reception for sightholders, held in London on Jan.
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